Multicasting schemes for path formation in mobile ad hoc networks. On discussion will be the main benefits that ad units in mobile ad hoc networking can provide ad agencies.
- Quick initiation of new campaigns
- Consolidation of data into simple ad formats that can be served to a large audience instantly
- A decrease in data transmission and also
- The ability to create different kinds of ads according to the current context of the user.
These benefits, according to experts, offer the possibility of an increased revenue and improved marketing performance. These are mainly brought about by the use of heterogeneous block signal technology, which allows the connection between various users in terms of network and device type.
The biggest advantage of these networks is that it provides the chance for clients in order to test the efficacy of their ads and to improve on the design of their campaign, based on the performance of the campaign so far. The tests on the efficacy of different kinds of advertisements are done in the context of real networks and the users are able to see the changes that have occurred due to the intervention of the ad agency in the campaign. Moreover, when a client opts for the most suitable kinds of advertisement supported by the new kinds of tools provided by the ad hoc network, he/she will be able to evaluate its success and the reason behind the popularity of the products.
Now, let us take a look at the advantages of these new kinds of mobile ad hoc networking schemes. — Quick initiation of new campaigns: Most companies prefer the path of developing their own campaigns in the field as they believe it takes a longer time to form these campaigns, which is not true in case of the networks. Ad agencies, on the other hand, have the expertise in formulating campaigns that can be developed and managed quite quickly. In addition, the experts from the agencies are in a better position to assess the usability of the campaign and make appropriate changes, if needed, in it. Thus, mobile ad hoc networking provides quick initiation of the right kind of advertisements into the field.
- Easy enhancement of the ads: New kinds of advertising campaigns are built with these new kinds of networks. The companies just need to pay a token for accessing the data on the users who visit the sites of the company they are marketing their products and services. Once the data on the visits is analyzed, the companies can easily determine the kind of user that visited their sites and thus formulate a customized campaign based on the preferences of the particular user. Thus, the chances of increase in the number of customers for a particular product are increased. This is one of the main reasons that have made these advertising schemes more popular.
- Flexibility in the measurement of the results: The companies can freely choose the dimension of the campaign depending upon the kind of user, the network attracts. For instance, if the target is to attract women, then the kind of advertising should be targeted to women and the kind of campaign should be focused on women. The companies can also choose the number of women visited the site during the day or the number of clicks made by the visitors during a certain period of time. These types of measurement are possible with the help of the mobile ad platform. The companies can also decide whether they want to include the location of the visitor along with the kind of browsing done on the site.
Thus, the companies are not left behind by the new technology. They are adopting these new means to improve the performance of their businesses. The companies are also able to make a name in the fast growing networking world. By using the new network technologies, they are able to make the most of their business activities in today’s times.
Multicasting For Path Formation In Mobile Ad Hoc Networks
Multi-cast marketing, also called AMF (attached MLM) is a new concept in advertising where marketers create event-based, or auto-generated, lists of mobile phone users by co-registration with real customers of their choice. Advertisers can purchase a limited number of tickets via online ticket sales sites, or have the data sent to them through text message, email or other channel. The event for which the tickets are being purchased matches the subject line and audience segment of the co-registration request sent by the marketers.
Mobile AMF follows the same basic principles as other auto-generated list building methods such as co-registration, segmentation and referral marketing. Marketers use these to segment the mobile ad hoc response recipients. The marketers send a single, targeted message to each mobile device on a pre-defined segment of the audience, which contains pre-qualified messages and content. These are sent to the mobile devices after the marketers have determined the co-registration details from the data obtained for the target segment and co-segmented the audience.
Mobile marketers also segment the data by the event type. The marketers must send a single, targeted message to the device for which they are interested in selling tickets for. This could be an ‘appliance repair’ ticket, or a ticket relating to a new product launched by the company. These messages should be specific and not generic, so that the audience does not receive messages about a lot of general items. They should also be short, clearly and concisely written so that the audience can understand them easily. Messages that are not appropriate for the audience may also backfire.
The marketers may also segment their list by geographical region, or even state, for instance, by city or state. Depending on the network, marketers must select the cities where their potential customers live. In order to do this, they make a list of all the cities in the network and then look at their co-registration statistics for each city. If there are many users in one city, the marketers must send the messages to these users separately. Otherwise, they would send the same message to each user in a different city.
The marketers may also use mobile ad-hoc networks to test new ideas, such as a mobile product demo. They may divide their list into several lists and send promotional SMS to them randomly. The messages should contain information about the new product and ask them to take it for a test drive, or see the benefits first-hand using the mobile application. After having received a good response from these users, the marketers may launch a full-fledged mobile campaign.
One of the biggest advantages of these co-registration programs is that marketers get real-time information about the users in their target markets. These real-time details help marketers identify the gaps in their offerings. With this information, they can improve their offerings to meet the demands of the market and ultimately reach more people and convert more customers into buyers. This is how mobile ad hoc networks function, allowing marketers to maximize their resources and channel them towards their core marketing objectives
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